Tuesday, July 3, 2012

Pininfarina: the man who saw the car as art

Pininfarina is synonymous with automotive design. The connection to the Ferrari has been the epitome of Italian company, founded by Battista Farina. Founded in 1930, the Carrozzeria Pinin Farina began as a workshop production of special bodies that was evolving.
But came the World War. The Carrozzeria Pinin Farina, the second says "site" of the company, was destroyed, but continued production of the Lancia Aprilia Bilux. As a country losing the war, the company was not allowed to participate in the Paris Motor Show, but Battista and Sergio Farina guided two models - Alfa Romeo 6C 2500 S and the Lancia Aprilia - to Paris, where he parked in front of the Grand Pallais, where he was ongoing exposure of cars, so that all visitors to see. Sucesso.Nos 50 years had planted the seed is the link with Ferrari. Battista did not want to go to the land of Ferrari in Modena. Enzo Ferrari did not want to go to Turin, where he was a Pinin Farina. Sergio resolves the issue, marking a meeting on neutral ground. And the call comes, Sergio getting ahead of this partnership. For the story are more than 200 cars Ferrari "by Pininfarina", including the Testarossa sports. Also designed cars for Maserati, lead resurfaced in 2000.
In 1961, the family gets legal authority to change the nickname for Peninfarina and now under this name Sergio, the son of Battista, assumes leadership of the company as general manager, assuming the presidency in 1966 when his father dies. Last night was Sergio who died at his home in Turin. He was 85 years. There was already ahead of the company but remained as honorary chairman. Social merits was appointed senator for life by the Italian Presidency.
An engineer by training led to Pininfarina the Milan stock exchange in 1986. Two years later assumed the presidency of the confederation of employers, the Cofindustria, where he remained until 92. She had several other positions.
In 2002, became operational direction to his son Andrea, but a car accident in 2008 causing him to death. The newspaper "Il Sole 24 ore" says Sergio threw the news to his house, where he remained until he died last night, Giorgia with his wife and two sons, Paolo and Lorenza, at his side.
The crisis in the automobile industry in recent years led to the now more engaged Pininfarina design, engineering and research and development especially electric cars. In 2010, production orders from Ford and Alfa Romeo stopped by stopping the activity that for many years was the company's core business. It had to be operated restructuring.



No comments:

Post a Comment